Why Aren’t You On Twitter?

by Trish

We’ve got a lot of new readers coming into this blog, and I get so many questions about Twitter every day, that I’ve decided to do a month-long feature on Twitter and how authors can use it better. Part One will be about what Twitter is used for.

A lot of authors (and small businesses) tell me that they are overwhelmed by the thought of micro-blogging. “It’s too fast-paced,” says one author. “What is the point?” or “It’s full of worthless chatter. There’s nothing on Twitter I want to read,” say others.

I wish I could convince them about Twitter, but I can’t go around talking every author into using Twitter (for one thing, I only have 24 hours in a day), so if you’re an author and are wondering if using Twitter is a worthwhile endeavor (or if you have author friends who are still on the fence about Twitter), read on.

1. Twitter is an excellent way to get to know others in your niche and to produce quality content for those who follow you. Your Twitter feed should be full of folks that you want to meet and talk to in order to: 1. further your career, 2. build your business, or 3. earn expert status. Once you begin interacting with folks who share your interest, you’ll then meet all sorts of interesting people who you can follow, and who in time, may follow you. But that depends on the content you create.

2. Twitter increases your visibility on the Internet (the Library of Congress has archived every single tweet, did you know that?) and helps you to be seen as the expert you desire to be. If you bring your brand to Twitter (what is your brand? this may take some thinking about BEFORE you jump on Twitter, or if you’re like me and got on Twitter and then rebranded), you’ll need to be blogging, replying, posting information that is geared to your platform. More specifically, you’ll need to Please Write Like You Talk to your audience. (How do you know what your audience wants to know? You need to find out before you start Tweeting, or again, if you’re like me, you figure it out sorta by accident and then must redirect.)

3. Twitter builds your tribe. Ever had a posse? That’s what it can be like using Twitter. You have folks who follow your Tweets and as a result retweet (don’t know what that is? don’t worry; I’ll explain in a future post this month) interesting ideas from you out to a larger audience (this really works!).

Basically, Twitter is another form of blogging. Rather than 500-word chunks, you’ll be dispensing information out in shorter bursts (140 characters or less) and there’s an art to mastering this. Not everyone who blogs well will know what to do on Twitter, but don’t worry, if you’re looking for DIY info on utilizing Twitter, you’ve come to the right place.

Action Step: What would you talk about on Twitter? What are your interests, what magazines do you read, what websites/blogs do you follow? What do you find yourself thinking about most of your day? What do you already talk about (or blog about) on a regular basis? Answers to those questions will point you in the right direction.

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{ 6 comments… read them below or add one }

Meg Moseley May 4, 2010 at 12:38 pm

Yes, ma’am, you have convinced me. I’ll start tweeting soon. Maybe even next week.

Thanks for all the good info. I appreciate it!

Trish May 4, 2010 at 12:41 pm

Glad to help, Meg! You’ll love it. And by all means let me know your Twitter name and I’ll be your first follower!

nanajoy May 14, 2010 at 10:26 pm

LOVE THE NEW LOOK!!!!

Linda C. Thomas May 15, 2010 at 10:14 am

I love you! Wow, you are amazing. I want you on my team. I have read all of your post and you are so impressive. Tons of info. I feel smarter just reading this.

We must talk, now!
Linda

Trish May 15, 2010 at 7:05 pm

Thanks, Mom!

Trish May 15, 2010 at 7:06 pm

Linda,

Sure, I offer a no charge 30-minute consultation to find out if Ii’m a good fit for you (and vice versa)! Email me! realbrilliant@mac.com

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