Moonlighting Entrepreneur: The E-Myth Revisited

by Trish

If you’re even thinking about becoming a moonlighting entrepreneur (what’s that?) you need to read this book. The E-Myth Revisited by Michael E. Gerber

“dispels the myths surrounding starting your own business and shows how
commonplace assumptions can get in the way of running a business. Next,
he walks you through the steps in the life of a business — from
entrepreneurial infancy through adolescent growing pains to the mature
entrepreneurial perspective: the guiding light of all businesses that
succeed — and shows how to apply the lessons of franchising to any
business, whether it is a franchise or not. Finally, Gerber draws the
vital, often overlooked distinction between working on your business
and working in your business. After you have read The E-Myth Revisited,
you will truly be able to grow your business in a predictable and
productive way.”

This slim book contains a concise breakdown of exactly what running a small business entails. If you already run a moonlighting business, grab this book, if you’ve been able to leave your day job, read this book. If you’ve never had to work a day job alongside a moonlighting business, read this book.

Everyone, read this book. You’ll be glad you did.

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{ 1 comment… read it below or add one }

Martin Thomas July 27, 2009 at 12:03 pm

I’m Interested in your thoughts.. Does 37signals or E-myth have the right philosophy for business start-ups today? http://www.purlem.com/blog/?p=38

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