Love It Or Leave It: Social Media Books

by Trish

There’s a sharp uptick in the numbers of social media books coming out (or being written right now) and I’ve nabbed a few for some Love It! attention.

Amazon writes,

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

What I think

I’ve used several of these “hour a day” type books and while I skip several sections to get to the good stuff, this is a great model for a lot of business owners. These books force to you to put down actual goals for your social media and then gives you the action steps to accomplish those goals. Plus, I’m a process gal, and this book most definitely provides a nice (and simple) process.

Score: Love It!

Amazon writes,

Get the business leader’s guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages–called “tweets”–that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

What I think

Joel Comm is a friend of mine and he does know his stuff. This book is a great addition to anyone’s library on Twitter (there are more and more books coming out on the subject). Most of the other books are full of badly organized case studies, and Twitter Power is a neatly organized reference to Twitter tools and strategies. Nicely done, Joel.

Score: Love It!

Amazon writes,

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin’s acclaimed and oft-reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.


What I think

Paul Gillin’s book is THE resource book for companies on social media. This will become the reference book everyone will be using shortly (at least I think), similar to Chris Pearson’s ProBlogger I highlighted last week. This takes social media and plugs it in to a company’s overall marketing goals and provides a very good structured argument for managers seeking to utilize social media to take back to their higher-ups. Worth a read most definitely.

Score: Love It!

At some point, I will have to point out a few Leave It books. I hate to, because I’m just a glass half-full person, but truth is what I promised on this blog, and truth is what you’re going to get.

Have a great weekend!

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{ 1 comment… read it below or add one }

twitter tools November 4, 2009 at 11:31 am

I LOVE twitter tools! There are some many great ones out there now, it really makes twitter much more fun.

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