How to Manage Your Email Mailing List

by Trish

Yesterday we talked about putting together a quality eZine that would help your clients/customers to see you as a partner to their success, not just a hack selling more stuff or services that no one really needs. Do people need what you sell? Then why not go pro? Why not market it that way?

Today I want to talk about management of your email mailing list. This management is different than handling your direct mail or telephone contact list. This is a list of folks who ask you to add their email address to your list, who ask for your eZine and special reports, who want to receive information from you via their email address. (And trust me, you want them ask you and to confirm–called opt-in–that they want to receive emails from you. It’s quite different than spam, which is illegal anyway, and very different from cc’d emails to everyone on your mailing list with pictures of your dog dressed up as a hot dog.)

There are multiple services out there. You may have heard of the two I’m going to speak about today: Constant Contact and Aweber. I’ve used Aweber in the past. I know people who use Constant Contact and have for years. I’m currently using both services for two different web sites and want to post a pre-comparative review. After six months, I’ll be back to post another review of both services. Plus, I thought it would be better to give you a choice. (Isn’t having a choice better? I thought so.)

Aweber and Constant Contact do the same thing, but Constant Contact offers surveys and event marketing as well. Aweber is strictly email list broadcast and followup email management.

1. You set up your autoresponder email by posting an html form on your website (or by simply loading your email list into the management database).
Aweber or Constant Contact takes it from there. They send to those email addresses messages that you set up at the interval you decide.

2. Great way to offer a free report on your website and gather signups.
You want people to keep coming back to your site for great content and updated information. You want to be able to direct them to surveys or events (where you are speaking or promoting), and you want someone else to handle the email aspect.

3. Great way to manage blog RSS newsletters. Most people read blog content in readers, but if you want special newsletters to go out to your list (with extra content or information that isn’t in the RSS feed), this is the way to do it.

4. Your list has easy subscribe or unsubscribe options included in every email. This is for your clients’ sense of well-being. You want your clients/customers to feel 100 percent comfortable giving you their email address, and the way to do that is to offer them the chance to have a choice (choice is a big theme in this post).

5. An email newsletter is so much fun! It’s a great way to showcase your authenticity and really shine forth your expertise.

Anyone have an initial thoughts on which service they prefer and why?


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