Born This Way

by Trish

(via ama_lia)

I had a thought this morning. If you’re reading this blog and have no interest in using social media to position yourself better as an author, I want to give you this chance to unsubscribe from my eZine, remove this blog from your RSS reader, and begin immediately to ignore me.

You would be better served by others in this space, who have positioned themselves by telling authors, “Don’t worry about blogs or social media as an author; you don’t need ’em. They aren’t required.” If you prefer that, by all means, go in peace. I will never change your mind.

But I was born with a different perspective.

I am fascinated by positioning. I became an entrepreneur (in the publishing industry as an entry-level proofreader) in 1995 after a short apprenticeship stint. Everything we write, edit, market, sell, and speak is positioned. I see this line tracing through the past 16 years of my publishing industry career. It’s all about positioning.

I say the Internet and social media are a FANTASTIC way to position yourself as an expert and to get visible. I will not say to you, “Oh, no worries. You don’t need a blog or you can ignore the Internet search engines” because it’s just not real. It’s crazy town. It’s stupidity.

Again, if you want an easy out because you really DO NOT want to do any of this with me, go for it. Unsub, remove my blog from your bookmarks, ignore me. There are no hard feelings.

I am setting up camp right here on positioning using social media. I think it’s the best option out there right now. In 2012, it may be completely different. Maybe the Internet will implode. Perhaps other writing organizations have advance knowledge of this and thus, they are now informing their readers that using any social media is just not necessary.

I say it is. I say you’re a fool if you don’t utilize the still-growing Internet population if you’re trying to sell a book. Again, a known commodity. Thus, marketing principles do matter and do come into play. Writing organizations who say otherwise will be mocked endlessly. Thus, I wanted to give any of you who may get offended by that enough time to get out.

Run, I say, run!

Actually, I don’t have the time or energy to spend mocking anyone, but I do have time and energy to help you as authors to become successful using online tools. I was born this way. We entrepreneurs don’t just spend our time dreaming up schemes to make ourselves money. We see opportunity everywhere for everyone.

I see it for you, the first-time novelist who isn’t sure how to create a Facebook Page for her book. I see it for you, non-fiction journalist, who is trying to build a platform for a new non-fiction book and feels left out in the cold (I really empathize with you particularly). I see it for you, the middle-grade author, who is a professional at school visits and writes amazing series fiction and knows more about the writing trenches than I do. Writing a blog is doable.

I see success for so many of you. I can’t help but get forceful at times. I may even get in your face. I may make you angry. That is perfectly acceptable. You do not have to sit and listen. You are not required to stick around. But if you do, you’ll get the honest, marketing truth.

I am a straight shooter. I don’t play games. I position myself and stake out my spot. I can be no other.

Next up, for March, it’s all about positioning a blog to sell a book. Have a great weekend!

ps — I’ve got Gaga’s new single, “Born This Way” cranked in my office. That’s Gaga above, FYI. She’s a little crazy too. But she’s very well-positioned and a worldwide star.


{ 6 comments… read them below or add one }

Self Publishing Blog February 25, 2011 at 11:18 am

Tough love. Good on you. Positioning yourself as expert in a niche is your only way os success and to get noticed.

Rae February 25, 2011 at 5:44 pm

The pop up thing has stopped! I am still in…..

Trish February 25, 2011 at 6:12 pm

I like my new popup better anyway. Thanks for the push, Rae! I set it to only appear once every few weeks. I do have to attract other subscribers, after all! 😉

Trish February 27, 2011 at 10:26 am

Thanks! Now to balance the tough love with empathy, because it is hard to self-promote! Have a great day!

carolyn sands March 1, 2011 at 4:11 pm

I really enjoy your blog . I’m faitly new at this…but I am very excited to be learning as much as I can. Thanks for all you do.

Trish March 1, 2011 at 4:16 pm

Welcome, Carolyn! We’re all new at this (social media hasn’t been around that long). I’m so glad to have you. Let me know if I can answer any questions or help you in any way!


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