Why Social Media Is Hard

by Trish on July 21, 2010

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Really? You think so?

I don’t think so. Social media just takes the right mindset and skills.

And we all got skillz. Right?

A social media mindset requires a few key things from an individual:

1. Commitment to seeing it through. A lot of folks that don’t do well on social media give up way too soon. They are hesitant, they don’t dig deep, they only give 50% effort. The folks that do well on social media have embraced it as their brand builder. They’re in it for the long haul, they don’t intend to give it up unless under duress. Even without enough sleep, they continue to forge ahead, planning, strategizing, communicating.

2. Willingness to learn . . . everything. Even if it’s relearning everything they’ve ever known for as long as they can possibly remember. They will do it. They’ll put the time in, they’ll talk to the people, they’ll read the books, download the podcasts, study the courses. They’ll always be thinking about what’s next. They’ll never just sit back and rest on their laurels. They are serious. Don’t look away . . . these folks will be way ahead quicker than you can say Marco . . .

3. Courage. Shameless, brazen courage. A courageous social media user fears nothing. They have thick skin, are resilient to people ignoring them, don’t mind when people pester them (unless it’s prolonged), know what they’re worth, and know what they want. They get up every day knowing that it’s one more chance to enlarge their “web real estate” by giving out good information, helping someone find a good solution, and being as authentic as possible. They are not pushovers, but they are not mean. They just have courage. They have pluck.

These things can’t be gained from any Dummies guide to social media. A social media user doesn’t get these from a conference or from a book. It’s a mindset choice. To go or not. To make a move or not.

It’s this kind of social media prowess that makes people sit up and say, “wow, who’s that. I gotta know more about her!”

Action Tip: Is social media difficult for you? Is there a way you can take just one of these points and try to apply it to what scares you the most? Any of them will work, it’s all about what you choose to do . . . right now.

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