What? There are risks?
Yep. Read on.
1. There are significant negatives in your company’s reputation and you aren’t prepared to respond to them. Blogging requires an authentic effort to attempt to communicate and interact with your core audience. If you’re putting up a blog to try and hide behind it, well, it won’t work. People will find out the truth. Just ask Tiger Woods.
2. You don’t have set guidelines in place that define what your blog is and is not. You don’t put Youtube videos on your business blog showing your firstborn singing in her first Christmas pageant, and you don’t use the blog to feature your own personal politics. Leave that for another blog. You can talk about that other blog, but SEND YOUR CLIENTS away from the business blog if you want to talk about your darling daugher’s first solo rendition of Holy Night, okay?
3. You’re boring. Well, we all have this problem at times. Are you still yammering about the same stuff you were yammering about a year ago? Time to move along. What new innovations have you found for your business? What new management technique has been working really well for you?
4. Comments left by readers leave the company liable to lawsuits. You know, when people tell you on your blog that the miracle cure cream you sold them actually made their hair fall out. That sort of thing. Or even more muted accusations can be just as much trouble. One tip from me: comment moderation.
But all these risks can be countermanded with careful preparation and careful execution. Blogging is a great way to get your company name out in front of a worldwide audience.
