it’s really a numbers game.
The more calls you make, the better your odds of getting some interest. It’s the oldest sales tactic in the book, and one that goes against the Contrarian Way of marketing, but if you are going to call, then do call.
But a few tips:
Warm calling works better. Before you resort to cold calls, go to an event, gather business cards, and ask for permission to send them information on your business. Then contact those people, but instead of cold calling to find out if they are interested, you can move on to the next step instantly. Add them to your eZine, give them a free chapter of your book, offer them a free consultation, invite them to your free teleseminar each month.
So, if you must cold call, remember you are doing it the hard way. There are far better ways out there (Contrarian Effect by Elizabeth Marshall and Michael Port).
