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It used to be that authors could deliver their message and there was no chance for rebuttal.
All that has changed.
The Internet is all about rebuttal. It’s called the backchannel.
You post a blog, someone has something to say about it. You write a new book; someone will not be happy. Or someone will be thrilled.
And even if they don’t talk to you about it, they’ll talk to each other. A lot.
Be prepared. As soon as you publish anything (book, blog, Twitter update), someone on the backchannel will comment, mock, praise, critique, laugh, trash, or be enamored by it.
You have no control over what that backchannel message will be.
Or do you?
Stay tuned.
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