Authentic Content: It’s About That

by Trish

You know it’s all about attitude when you’re creating content, right? If you’re not feeling particularly supported or clear, at ease, organized, dynamic, or confident, I should think your content reflects that.

So, how does one create really authentic content (that reflects who you are rather than how you feel)?

I like to call in the experts for this. A book I’m reading is by Byron Katie and is called Loving What Is. I heard about it from Robert Middleton and his stellar Action Plan Marketing Club (if you’re not a member, why not?). He went through some worksheets he developed from Katie’s book and I must say, I think we entrepreneurs can apply this to just about everything we face on a daily basis.

What am I talking about?

Byron Katie has developed a series of four questions that she says “can change your life.” It sounds hocus-pocus, I know. Bear with me.

It’s Tuesday morning, you spill your coffee, the phone won’t stop ringing and they are either telemarketers or wrong numbers. Just as you get settled into a task and are humming along, something comes along to interrupt you. Sound familiar?

This is me, every single stinking day.

Robert Middleton developed a great audio program (available to Action Plan Marketing Club members) called Getting Unstuck. In it, he discusses marketing (cold calling, networking, speaking) as activities that can get the most intrepid entrepreneur stuck, frozen, and freaked out.

Today, I want you to read Byron Katie’s book and use her principles to help you create better content–for your blog, for your Twitter feed, for your ebooks, for your web copy, articles, books, etc.

1. How do you approach the content creation you do every day? Do you approach it like I do a lot of the time? “I don’t know what to say, I haven’t read enough, my thoughts are so boring, everything’s boring. Life’s boring. I don’t know where to begin. I don’t have time.”

2. Are those feelings you have about it true? Absolutely 100 percent true and you know it? It’s true I don’t know what to say right that second, but if I quiet myself and think a bit, I can find something to say. My thoughts are only boring because my inner critic says so. My inner critic has ADHD, I swear. She’s bored all the time. I don’t have time, true, but I can make time.

3. How do you react when you think that thought? I panic, I think of everyone judging my poor efforts too harshly, and I feel like a failure.

4. Who would you be without the thought? I’d be strong, decisive, sure of my writing, peaceful, receptive to feedback, optimistic that it is good content.

Now you try it.


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