There’s no way around it.
Cancel the flash site. Don’t just throw up a picture of your book cover or yourself and call it good.
What are you adding to the conversation?
What are you giving to your audience?
A pretty web site isn’t going to cut it anymore.
1. You’re informative or entertaining by blogging, Tweeting, and interacting.
2. You’re not interesting because you look good in a professional photo.
3. Your fancy website (if not informative or entertaining) is nothing more than a banner ad and banner ads don’t sell books.
4. If you don’t feel you have anything to say to your readers, get a new career.
5. Being informative or entertaining is not rocket science. Just think about what you can share right now.
Go do it.
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