A lot of people want to write a book. It seems so glamorous and ultra-cool to write books. But actually, blogging may be the new ultra-cool thing. Penelope Trunk recommends that people blog rather than write a book.
Her reasons for this are the following:
“People who have a lot of ideas need a blog, not a book.”
I agree with this actually. I’ve done this route and it definitely is true that a blog is the best way to filter out all the ideas and create your own theories. Of course, a book can then happen about one major idea that I’ve blogged about with authority for a couple of years or so.
“A book is an outdated way to gain authority.”
I’m not sure I agree with this. I think books still are a great way to gain authority. Sure, blogs have done this, but the best bloggers often have books before the blog or books as a result of the blog. Books still work.
“Books lead to speaking careers, but speaking careers often lead nowhere.”
Yeah, this makes sense. I am interested in the speaking circuit, but not sure I want to just travel around speaking. I think many speakers who do this are excellent, however, and I’d be proud to be a part of a speaking panel at some point. Still thinking about this.
“You’ll make more money per hour flipping burgers than writing a book.”
So true. Nuff said.
“When you’re feeling lost, a book won’t save you.”
I agree with this. Writing a book is an interesting approach for so many people who are wondering what to do next, but as an income replacement approach, probably not the best. However, if you’ve distilled your many ideas into one cohesive idea, then go for it.
So, a book is a good thing. I know many folks who are going straight to book, doing both a blog and a book, or blogging first. It’s a fun thing to contemplate.
What have you decided to focus on? A book or a blog?